A Consumer’s Guide to The Purchasing Funnel

A Consumer’s Guide to The Purchasing Funnel

Consumers travel through purchasing funnel, also called a marketing funnel, when researching on and deciding to buy a product, such as life insurance. Who to buy from and what type of life insurance policy to buy are what agencies hope to answer in a marketing quest to make you a customer.

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Is Life Insurance Worth It?

Is Life Insurance Worth It?

Protecting what matters most was the focus of a recent survey done by financial services firm Edward Jones and nonprofit consumer-education organization Life Happens in December 2018. Not surprisingly, the survey found that 81 percent of Americans believe their family is their most valuable asset, but less than half (41 percent) are protecting their family with an individual life insurance policy. One third of the over 2,000 Americans surveyed (32 percent) indicated that life insurance is either a low priority or no priority item when starting a family

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What Is Equity-indexed Universal Life Insurance?

What Is Equity-indexed Universal Life Insurance?

Equity-indexed life insurance (EIUL) is a newer form of universal life, which combines elements of variable insurance into the mix. Most EIUL policies, unlike traditional universal life, have two separate accounts that can be used to credit interest. One account has a fixed interest rate that is declared by the insurance issuer, periodically. The other provides an equity option, which offers you the opportunity to benefit from positive equity/stock market returns.

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What Is the Risk Associated With Premium Financing?

What Is the Risk Associated With Premium Financing?

Like any other financial investment, there are risks associated with a premium-financing arrangement. One risk alone – or in combination with another – could cause the entire program to fail. This is why it is advised to be aware of them before making a decision.

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What Do I Need to Know About Stranger-Owned Life Insurance?

What Do I Need to Know About Stranger-Owned Life Insurance?

Stranger-owned life insurance (STOLI) is the most recent attempt to twist life insurance into a speculative financial instrument to take advantage of the unique tax features of life insurance (i.e., income tax-free death benefits and cash value accumulation).

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What Is Insurable Interest?

What Is Insurable Interest?

Insurable interest means that the person who is purchasing the policy has more to lose than to gain by the insured’s death and therefore may purchase a life insurance contract on somebody else’s life. This is intended to prevent a person purchasing a policy unknowingly on another person for purposes of wagering, planned murder, or any other reason.

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What Is a Life Settlement?

What Is a Life Settlement?

A life settlement allows a person to sell a life insurance policy and receive a cash amount higher than the cash surrender value. The policy ownership is transferred to an unrelated investor in exchange for a cash payment in excess of the policy’s cash surrender value.

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