Does a Life Adviser Get Paid a Fee and a Commission?

Does a Life Adviser Get Paid a Fee and a Commission?

Does a Life Adviser Get Paid a Fee and a Commission? Your state’s Department of Insurance closely regulates the life insurance industry and advisers to protect you from over-paying for insurance. Noted life insurance adviser, Tony Steuer, CLU, LA, CPFFE will let you know how life advisers get paid. And how regulations can reassure you your premium is exactly what you should be paying.


Only a properly licensed fee-based adviser can retain such a fee. Only some states have a separate license, which allows life insurance advisers or other financial advisers (i.e., anyone that sells life insurance) to charge a fee for their service.

Due to the potential conflict of interest involved with commissions, there is little movement towards no load/low load policies, which rewards agents with a standard fee not a commission.

Please visit your state’s Department of Insurance website to see if your state offers such a license. In states that do not, it is a grey area.

For example, California has a licenses called the “Life and Disability Analyst”, which is discussed in California Insurance Code Section 1831-1849 and can be found on their website.

This license was first introduced into the insurance code in 1984.

It is the only section of the California Insurance Code that allows an adviser to charge a fee for the analysis of life and disability insurance policies. However, there are a few exceptions.

Exemptions to California Insurance Code Sections 1831-1849 0 – Life Analyst – charging a fee:

· Active members of the State Bar of California

· Any person who has passed all the qualifying exams necessary to become an associate of the Society of Actuaries

· An officer or employee of any bank or trust company who receives no compensation from sources other than the bank or trust company for activities connected with his employment, which would otherwise subject him to this chapter

· An investment adviser, as defined in Section 25009 of the Corporations Code, when acting in that capacity

· Complex exception – see the code

The code is very clear that when you receive any fee from a client, you are strictly prohibited from receiving any commission from that same client.

Currently, there is widespread abuse (mostly unintentional) of this section of the code; they are planners who collect a fee from their client as well as commissions on the insurance policy.

If an adviser wishes to charge you a fee, make sure that they are properly licensed to do this by checking with your state’s Department of Insurance. And, if there is no such license, determine their qualification as best you can. This could be a challenge is states where no such license exists.

Fee-only life insurance planners will also be the advisers who will offer you no-load/low-load insurance policies. Theses policies pay no commissions; therefore, advisers charge a fee and can be more objective. Some of these policies do a pay a minimal marketing fee.


By Tony Steuer, CLU, LA, CPFFE

Tony Steuer is an author and advocate for financial preparedness. Tony Steuer, CLU, LA, CPFFE, helps people make sense of the financial world in a way that’s easy for them to understand. His books including, “GET READY!,” “Insurance Made Easy,” and “Questions and Answers on Life Insurance,” have won numerous awards. Tony is the founder of the GET READY! Initiative which includes the GET READY! financial organization system, the GET READY! Financial Preparedness Club, GET READY! Podcast, and the GET READY! Financial Principles, a best practices playbook for the financial services industry. Tony served as long-term member of the California Department of Insurance Curriculum Board. Tony is regularly featured in the media including the New York Times, the Washington Post, Fast Company, and other media. He has also appeared as a guest on television shows, such as ABC’s “Seven on Your Side.” Visit https://tonysteuer.com/ to join the GET READY! Financial Preparedness Club and access free resources.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.