Everything in your life can be influenced positively or negatively by social media. Calculation, evaluation, and final results will be subject to how you use it, how appropriate the content is, and, ultimately, how honest you want to be.
If you’ve recently applied for life insurance and stated on your application that you don’t drink or smoke, you might want to consider removing those party photos from your Twitter profile.
Insurance companies, like everyone else, including hiring managers, are using social media sites to determine if your reputation is in jeopardy. According to the Insurance Journal, many claim investigators are already scouring the Internet for potential fraud in the context of accidents and lawsuits.
Is it official that social media sites are being used in the underwriting process? State regulators have not yet approved this, but it could be implemented in the future as a method of approving ratings and premiums. As a result, it is critical to ensure that your social networking sites are always professional and reflect your best qualities. Even your friend list and groups to which you belong should not raise suspicion and result in unnecessary negative feedback.
Network analysis programs that analyze social network data may be used by insurers. And this could cause issues with the Fair Credit Reporting Act, which raises privacy concerns and rights. But, in the long run, isn’t it less expensive and time-consuming to limit your social networking so that questions about your reputation aren’t raised?
If, during the underwriting process, someone happens to click on that Facebook page with pictures of you skydiving despite the fact that you never mentioned that kind of activity on your application, you are raising unnecessary red flags. First and foremost, be truthful.
The Internet is a wonderful tool that provides us with limitless communication opportunities in both our professional and personal lives, but it is up to each of us to decide how we will use it.
Are your social media profiles discoverable? https://t.co/9dFUAA19Bf #insurance #socialmedia via @pc_360
— Advanced Ins Mktg (@AdvInsMktg) June 26, 2017
Do’s and don’ts of Twitter, LinkedIn and Facebook for advisors https://t.co/rMU06NWzSP #insurance #socialmedia pic.twitter.com/OCf66OzmOg
— PC360 Agent & Broker (@PC360_AandB) June 13, 2017