A skin cancer diagnosis can be a frightening experience that dramatically impacts even a survivor’s quality of life – from various medical procedures to higher life insurance rates.
According to the American Academy of Dermatology, skin cancer is the most common form of cancer in the United States. In 2015, it is estimated that one in 50 Americans will develop melanoma and one in five Americans will develop skin cancer in their lifetime.
Despite this staggering number, many young people continue to use tanning machines, despite warnings that doing so carries the same level of cancer risk that smoking cigarettes does.
To try to get the message out to this demographic, one of the nation’s leading skin cancer organizations – the Skin Cancer Foundation – has taken a new approach to address this issue.
They have enlisted help from high-level fashion professionals – such as editors from W magazine – to talk about how tanning is outmoded and tends to make people less attractive.
“I can’t remember the last time I saw a tanned model in my magazine or on the runway,” quoted Jane Larkworthy, beauty director of W in a recent announcement by the Skin Cancer Foundation. “Skin that is not tan is gorgeous.”
The campaign has also been giving women advice on how they can achieve a healthy glow for their skin without subjecting themselves to tanning beds that can leave them with unnatural tones.
“A healthy glow does not mean a tan. A healthy glow means your natural skin tone,” said Sarah Brown, Vogue’s Beauty Director in a press release from the Skin Cancer Foundation.
The foundation recently reported that researchers have found that a mix of skin cancer education and self-tanning products are often sufficient to get many women to give up using tanning beds.
More information about sunless tanning products can be found here.