Banks Can Sell Life Insurance to Their Clients

Banks Can Sell Life Insurance to Their Clients

Banks that want to succeed in selling life insurance to customers may consider making sure they have a plan tied specifically to these products, according to a recent report from LIMRA.

According to the study, financial institutions that had specific life insurance goals for sales representatives outperformed their counterparts that did not. Scott Stathis, managing director of Kehrer-LIMRA, says setting goals for employees provides an “undeniable” return.

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