Disney’s health campaign strives to improve youth fitness

Disney’s health campaign strives to improve youth fitness

The Walt Disney Company announced the launch this week of a multi-media initiative the Magic of Healthy Living campaign – designed to help parents keep their kids in shape and boost youth fitness in the United States, in partnership with First Lady Michelle Obama’s Let’s Move campaign in 2010. Disney president and CEO Bob Iger said, “We are very proud in our long-term commitment to helping families achieve healthier lifestyles. The health of our kids…

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