What's the best way to find a life insurance adviser?

What’s The Best Way To Choose a Life Insurance Adviser?

insurance adviser

Any person selling life insurance and/or annuities must be licensed with their state’s Department of Insurance, which can vary greatly from state-to-state.

Contact information for each state’s insurance department can be found here.

With insurance departments, the resources and compliance can sometimes be more relaxed in some states than others.

An insurance department’s website can be a valuable source of information. On most websites, you can research whether or not an insurance representative is licensed or not. Information like this is extremely important because a representative must be licensed in the state where the insurer works for lives.

Also, you may be able to research their education history.

As with any field, a practitioner who is up to date on the latest technique will most likely be more proficient than others.

Variable life insurance is a type of permanent life insurance, which allows you to allocate a portion of your premium dollars into a separate account within the insurance company’s portfolio such as stocks, bonds, equity funds and money market funds.

The Financial Industry Regulatory Authority (FINRA), who is generally tougher with the representatives that they oversee, also regulates these types of policies.

On the FINRA website, you can research whether or not an insurance representative is licensed or not.

With variable life insurance policies, representatives must be licensed with both the FINRA and the state insurance department since these policies tend to be more complex.

The FINRA also maintains the qualification, employment and disclosure histories of more than half a million registered security employees of member firms.

For an overview of all the current services that the FRNA provides to investors, click here. The list of services is quite lengthy.


By Tony Steuer, CLU, LA

Steuer, author of Questions and Answers on Life Insurance: The Life Insurance Toolbook, has more than 25 years of experience and holds the Department of Insurance Analyst License (LA) as well as the Charted Life Underwriter (CLU) designation. Tony holds various leadership positions and has authored three books on the topic of life insurance.

Steuer’s work has been awarded the “Excellence in Financial Literacy (EIFLE) Award from the Institute of Financial Literacy for his The Questions and Answers on Disability Insurance Workbook and The Questions and Answers on Insurance Planner. Forbes named Questions and Answers on Life Insurance: The Life Insurance Toolbook as one of their top nine great investment books.

He’s also the founder of the Insurance Literacy Institute and creator of The Insurance Bill of Rights designed to empower consumers and to identify members of the Insurance Industry dedicated to strong professional standards.

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